Social media such as Instagram & Co. strongly shape the information and consumer behavior, especially of the young target group. They have an enormous influence on their everyday lives.
In order to immerse in the digitally influenced living environment of the young target group, the RSG uses Instagram as a research tool. This creates a survey channel that reflects the communication behavior of the young target group and thus corresponds to the current zeitgeist: unfiltered, direct and emotional (images, GIFs to illustrate moods).
With the help of Instagram, RSG offers solutions for the following two research areas:
1. Generation of insights: Immersion in people’s everyday lives and the associated emotions
2. Evaluation of communication strategies via Instagram:Review of social media content exactly where it is sent
